Are websites really that important?
A high converting website is key to business success. More than 83% of consumers think that a website makes your business more trustworthy. Websites are more important than ever when attracting new customers. Here are the 5 proven website tips for coaching businesses to help you build a high-converting website.
1. Use a clean and simple design
Your website should be clean and easy to navigate. Avoid cluttered layouts as this can look confusing for potential customers. Your goal should be to make your website as easy as possible for potential customers to find the information they need. Don’t use too many colours, instead use 3 colours to establish your brand identity and keep things simple. Also make sure that you use no more than 3 different fonts.
2. Use high-quality images
Images are the easiest way to represent your brand. Avoid using stock images that are overused and generic. Use images that showcase your products or services, and make sure they are optimised for fast loading times. Remember 1 picture is worth a thousand words!
3. Have a clear call-to-action
Your website should always have a clear call to action that tells customers what to do next. Make all your call to actions the same colour to keep it simple for customers. Whether it’s to schedule a consultation or sign up for your newsletter, make sure it’s prominently displayed on your website.
4. Optimise for mobile devices
More people now prefer to use their mobile phones instead of computer when searching online. 57% of people won’t recommend a business if it’s mobile site is poor. So, it’s important to make sure that your website works properly across all devices.
5. Include testimonial and proof
Social proof is number one way to gain the trust of a customer. If they see that other people have tried your product and recommend it they will want purchase it themselves. Ask your previous customers for a review and display them throughout your website and across social media.
Conclusion – Website Tips For Coaching & Mentoring Businesses
In conclusion, creating an effective and visually pleasing website is essential for all coaching and mentoring businesses looking to attract more customers. A website is the number one way to establish trust with potential customers so it’s best you make it right, here the 5 essential website tips for coaching and mentoring businesses:
- Use a clean and simple design
- Use high-quality images
- Have a clear call-to-action
- Optimise for mobile devices
- Include testimonials and social proof
This will instantly help your coaching and mentoring businesses create an effective online presence. By implementing these tips and testing and tracking your website’s performance, you can improve your conversion rates and attract more clients. Remember, a well-designed website can be a powerful tool to showcase your business and take it to the next level.
